DDB Group Melbourne has completed its acquisition of youth-focussed agency Lifelounge in an effort to boosts its youth and millennial skill set. Mumbrella revealed the acquisition in March with Lifelounge co-founder Dion Appel taking over the MD role for DDB Melbourne from Lorenzo Bre...
Lifelounge to be DDB's 'secret weapon' to help brands get greater foothold in youth markets