Village Cinemas introduce the ‘NomNoms’ to promote candy bar
Village Cinemas have unveiled the first work from recently appointed independent creative agency Lifelounge which aims to “reinvigorate the brand’s consumer experience”.
The campaign ‘Meet the NomNoms’ personifies popular confectionary items and aims to place greater emphasis and importance on the candy bar in the consumer experience of going to the movies at Village Cinemas.
The five ‘NomNoms’ characters are featured across point-of-sale marketing touch points and Village Cinema digital assets.
The animation is very cute, but surely the money would have been better spent on developing the actual candy bar products?
The main takeaway with these ads for me, is that the offer has not changed at all in decades. Although perhaps that’s a strength, letting people know the products they are familiar with are still there, but now more fun!