F.Y.I.

TheVine gets new look and new editor

July 13, 2012 11:32

TheVine, the joint venture between Fairfax Metro Media and Lifelounge has relaunched with a new design and branding as well as a new editor in Alyx Gorman.

The announcement:

Australia’s highly popular youth culture and lifestyle website TheVine, a joint venture of Fairfax Metro Media and Lifelounge, has today been relaunched with a refreshed design and new branding created to appeal to its fast-growing audience.

The redesign is the first makeover for TheVine since the site was launched four years ago and reflects the ideals and needs of its target demographic of 18 to 35 year olds.

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