Mark Lollback

Nicola Lewis to become GroupM’s chief investment officer 2

GroupM CEO Mark Lollback ‘concerned’ about linear TV

GroupM launches new innovation program mSpark

Five of Australia’s six media agency groups condemn plan to charge fees to facilitate client relationships 14

LinkedIn reveals power profiles of most viewed marketing and agency leaders 4

McDonald’s names PepsiCo senior marketing director Jenni Dill as new chief marketer 2

John Steedman returns as chairman of WPP Media Services for Australia and New Zealand 7

Margaret Zabel departs McDonald’s after just one year in senior marketing role 3

Staff churn, big rosters and finding audiences: the challenges ahead for media agencies

McDonald’s chief marketing officer Mark Lollback named CEO of GroupM 9

McDonald’s customers ‘not valued’ as CMO admits short-term campaigns are ‘just noise’ 7

McDonald’s launches steak products with ‘Big Lunchbox’ activation and campaign 5

The Scam Lions? Count me out 73

McDonald’s CMO Lollback: Questioning our Press Lions win is tall poppy syndrome 21

Terry, Richard and Mark: Tell me, are these winning Australian ads actually scam? 107

McDonald’s re-names stores Macca’s in Australia Day PR stunt 40

‘Does branded content jeopardise the integrity of the media?’ 1

McDonald’s gets grilled about McDonald’s Gets Grilled at Mumbrella360 6