marketing science

MSIX: ‘You can’t make free choices if you are addicted’ – How ethics in advertising are used for good… and evil

Prophet appoints ex-Meta head as VP of marketing science and COO

‘It still blows me away that it’s not done more often’: What marketing science is ‘yet to work out’

Marketing sciences is everywhere – except in pricing 4

DDB’s chief creative officer Ben Welsh and chief strategy officer Carl Ratcliff join MSIX lineup 2

MSIX to feature Mutiny founder Henry Innis on predicting ROI and Professor Gayle Kerr on the creativity impairment effect 3

Ask the experts: What has marketing science taught you? 1

Senior marketers among final speakers revealed for MSIX, as awards finalists are named 1

(Marketing) Science needs debate to progress 5

Marketing science expert tells brands to forget focus groups as ‘no good will come of it’ 1

Marketing scientist to head new centre to help brands unravel mysteries of video content 3

Adam Ferrier talks marketing science and MSIX 1