‘It still blows me away that it’s not done more often’: What marketing science is ‘yet to work out’

Thinkerbell co-founder, Adam Ferrier, believes there is a very important factor in TV advertising that marketing science is “yet to work out”.

During the latest episode of Mumbrella’s one-on-one podcast series, Ferrier discussed the power of audio in advertising with host Neil Griffiths, particularly when it comes to jingles in TV ads.

A few famous examples shared included the jingles for brands like Pizza Hut, Lube Mobile and Greater Union Cinemas (now Event Cinemas).