Prophet appoints ex-Meta head as VP of marketing science and COO

Commercial mix modelling (CMM) platform Prophet has nabbed a former Meta head as its new COO and VP of marketing science.

Hamish Mogan joins as Prophet’s first COO since officially launching its CMM platform in March.

Mogan joins after five years with Meta, where he headed up marketing science for the retail and ecommerce sectors across ANZ. He has also head leading data science and analytics roles at Sportsbet, EY and Les Mills.

In order to give the Australian and global markets the truest form of commercial-mix-modelling, and therefore driving real decision-intelligence, bringing on exceptional customer understanding is key to further aligning the Prophet engine back to the customer.

Hamish Mogan

Mogan will bring his understanding of customers to the world of marketing science, translating complex processes into digestible language and communicating customer needs to analysts to drive optimal measurement techniques.

“I did a significant amount of due diligence on Prophet prior to joining. I needed to ensure that this was much more than just another MMM platform. It needed to be a true decision-engine – and it is,” he said of his appointment.

“One reason I was really drawn to Prophet is because the people I’ve met along the way are very impressive. I’ve spent a lot of time with Jordan [Taylor-Bartels] and Sean [Taylor], and understanding their attitude and what they’re trying to achieve here – and the way that they’re going to go about it – is really compelling.”

The Melbourne-based business is targeting the Australian market first, as sweeping changes in the landscape begin to transform key marketing functions.

“Prophet is a system that helps CMOs in what is one of the hardest and most challenging jobs in the world right now. It provides CMOs and organisations with the ability to design experiments, measure strategies, optimise and predict outcomes, enabling them to hit both their marketing and business objectives,” Mogan said.

Prophet’s co-founder and CEO, Jordan Taylor-Bartels, said: “Prophet is a sophisticated intelligence system that can answer a multitude of commercial and marketing conundrums in real time.

“By introducing Hamish and his experience directly into our Executive Team, Prophet can super-power its engine with direct customer understanding and empathy. Hamish unlocks a multitude of doors for Prophet to be even more effective.

“Hamish has worked extensively on both sides of the media framework, so he understands the importance of ensuring the customer knows Prophet is focused on being a trusted, transparent advisor. Hamish believes the customer always comes first, which matches our customer-centric mindset perfectly.”

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