Marketing

The 30 Days Has September project 4

ABC’s At Home With Julia pulls in over 1m 12

Bulmers cider pushes ‘best over ice’ tag with cheeky one liners 10

JWT Melbourne poaches Rob Beamish from Mojo Melbourne 1

Top Gear Australia drops 64,000 to 439,000 16

MEC appoints Tania Caruso as business director 1

Tourism Oz teams up with UK breakfast show Daybreak for Oprah-esque viewer giveaway 2

Chocolate celebrity heads named ‘best PR campaign’ for Darrell Lea with first-day reach of 33m 35

Google’s global head of mobile Karim Temsamani 5

Mumbrella360: What’s next for Fairfax? 2

STW Group’s Tribe Marketing appoints Warren Michael to new CD role 1

Good night for Seven with top four most-watched shows 4

Ikea hosts Wheel of Flatpack mobile game show to promote new stores 1

Pusher creates online staring game for CC’s Corn Chips 2

Ten releases trailer for Spielberg’s Terra Nova series 8

Trish Nicol Agency picks up new fashion clients

Wild Boys beats Underbelly in Seven and Nine Sunday tussle 6

Qantas creates 22-part TV series, launches big budget TV spot 9