Marketing

Guest post: Why I’m lovin taking my clients to McDonald’s 5

Is it just me or is this a great month for Aussie advertising? 7

Nova’s personal touch 4

VB unveils The Regulars – and ditches the hard-earned thirst 65

Digest: Details dribble out on Nine’s digital channel; News Ltd’s pay wall plans; and the red meat ape. Plus spooky times at the AFR 1

Guest post: PR should be the boss of marketing 98

Dec wins Delta and Darrell Lea PR accounts

Coke and Pepsi’s Amnesia-fuelled love in 1

If you want journos’ attention send us free stuff, PRs are told 48

The Hallway adds Montana Wine to client list 1

Marketers told – don’t get into social media just because it’s fashionable 19

PRIA membership should be part of redundancy package for PRs, says institute 17

Michael Jackson death sends news sites’ traffic through the roof as Today show reports Jeff Goldblum hoax 12

Brands get nasty – Virgin Blue attacks Qantas as True Local tackles Yellow Pages 63

Seven, SBS and MTV lead the promo awards 1

Editor claims Twitter ‘humanises’ journalists 8

Seven edges past Ten for Monday ratings win

Review: Mags and papers fall out over readership; TV networks turn shy; Clarke says he’s not a sellout 2