The Hallway adds Montana Wine to client list

Tim Burrowes

July 1, 2009 11:22

The Hallway has started the new financial year with another win after ending the last one with trophies at the Cannes Lions.

The agency has added Montana Wine to its growing portfolio of alcohol clients. It will be lead strategic agency for the brand in Australia, responsible for developing the communications strategy across all channels, and helping build the wine’s profile in the Australian market as part of a new marketing push.

Cate Sefton, marketing manager for Montana at Pernod Ricard Australia, said the agency had won the account after proving itself with the company’s Jameson Irish Whiskey and Malibu. For Jameson, The Hallway created a movie-making competition, while in an idea developed before Tourism Queensland’s best Job in the World campaign launched, the agency ran a competition to get a job as a taste tester for the brand.

Sefton said: “We approached The Hallway following their successes on Jameson Irish Whiskey and Malibu. The work they have created for those brands demonstrates their abilities. Montana is a key brand in our portfolio. We are significantly increasing our investment over the next financial year.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.