Max Eburne

JC Decaux launches new proprietary creative effectiveness tool OPTIX Zanda Wilson

JC Decaux has launched JC Decaux OPTIX, a new proprietary creative effectiveness tool that uses machine learning to review the visual effectiveness of creative and predict performance. OPTIX was created with the Out-Of-Home (OOH) provider's data science team, and will assist advertisers...

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JC Decaux launches new proprietary creative effectiveness tool OPTIX

5 years ago

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