Zenith forecasts Aussie ad spend to grow 8% next year, full recovery by 2022
Australia’s estimated ad spend decline will hit 12% for 2020, according to Zenith’s adspend forecasts which also predicts global ad spend to shrink by 7.5% this year.
Locally, the market is expected to take until 2022 for spend to return to 2019 levels, though there is an 8% level of growth anticipated for 2021 compared with this year.
That’s better than global estimates, with 5.6% growth expected by 2021, boosted by the delayed Summer Olympics and the UEFA Euros football tournament.
