A book to help test children's eyesight and a made up word to promote a dictionary were Australia's top achievers in the Direct Lions category. Penny the Pirate, a reading book created for OPSM opticians by Saatchi & Saatchi and Phubbing, by McCann Mebourne for the Macquarie Dicti...
Penny the Pirate and Phubbing get Silver and Bronze in Direct Lions