McDonald’s

McDonald’s promote new chicken burgers with competing chefs

Morning Update: Audi the best car for escaping swarm of killer drones; 72andSunny picks up global Adidas Sports account 1

McDonald’s pitches digital and social media

Maccas pays with anything but a kiss 1

Cashing in on Maccas’ secret sauce

McDonald’s bottles Big Mac Special Sauce and auctions it for charity 4

McDonald’s promote iced beverage range available drive through 1

Maccas’ not-so-special sauce 4

Morning Update: McDonald’s launches next step in brand refresh; Justin Bieber claims untouched Calvin Klein photo is fake

Facebook not a social network but a video platform says agency sales boss 28

Morning Update: Fisher-Price ad captures the hopes of new parents

2014 Annual: the year that was – July

2014 Annual: the year that was – June

Morning Update: The pickle speaks in McDonald’s ad; Nike’s World Cup ad was the most watched of the year 1

Four new directors appointed to AANA to board

McDonald’s customers ‘not valued’ as CMO admits short-term campaigns are ‘just noise’ 7

McDonald’s downplays loyalty push after launch of mobile ordering service

Three uncomfortable truths about brand purpose 11