Morning Update: The pickle speaks in McDonald’s ad; Nike’s World Cup ad was the most watched of the year

Creativity-Online: The Humble Pickle Speaks at Last in Clever McDonald’s Ad

Pickles — some love them, some hate them, but we all associate them with McDonald’s. That’s what makes this long-copy print ad from DDB Stockholm so brilliant. It’s the life story of the pickle, from misery memoir –“I realized early on that I was different” — to happy ending as the companion of “celebrities” like Quarter Pounders and Big Macs. A fine example of tangy copywriting.

AdWeek: This Homage to Famous Modern Directors Was Made Entirely With Stock Footage