2014 Annual: the year that was – July
It was another year of continual change in the media and marketing world. Over the next 12 days, Mumbrella’s Miranda Ward provides a month-by-month recap of the major stories and developments that affected the industry.
The year kicked off with news in creative and media agency land beginning with Lion awarding its alcohol brands $35-$40m media account to Bohemia.
FCB then closed its door after more than 20 years in Australia, with the creative agency’s globally-aligned clients and remaining staff transferring to AJF Partnership and Cricket Australia appointed M&C Saatchi Melbourne to handle its creative account following a competitive pitch.
Following on from Mumbrella’s coverage of the print category at the Cannes Lions, Mumbrella content director Tim Burrowes wrote an open letter to McDonald’s, Panasonic and the Cannes Lions asking for help to get to the bottom of where the Cannes Lions award-winning print campaigns had run.
