FCB shuts its doors in Australia after decade of decline

FCB is to close its doors after more than 20 years in Australia, with the creative agency’s globally-aligned clients and remaining staff transferring to AJF Partnership from August 4.

FCB

FCB, or DraftFCB as it was briefly known,went through a series of relaunches after losing key clients and struggling to keep key staff from the early 2000s onwards.

In 2012 the Melbourne office of the agency closed down following the loss of key client Honda, with the agency saying at the time it would focus on growing its Sydney operation.

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