FCB shuts its doors in Australia after decade of decline
FCB is to close its doors after more than 20 years in Australia, with the creative agency’s globally-aligned clients and remaining staff transferring to AJF Partnership from August 4.
FCB, or DraftFCB as it was briefly known,went through a series of relaunches after losing key clients and struggling to keep key staff from the early 2000s onwards.
In 2012 the Melbourne office of the agency closed down following the loss of key client Honda, with the agency saying at the time it would focus on growing its Sydney operation.
RIP FCB
Sad day for Foster St. Does anyone realise that they’re not getting rid of the problem, just moving it?
Just for the record Foote Cone and Belding goes back further in Australia than 1993 and the Magnus agency buy-in. FCB arrived here in 1966 when they bought into Briggs, Canny, James and Paramour and added Foote Cone and Belding to the longest named agency in Sydney. Very classy agency at the time with top accounts and top, professional people e.g John Searle, Eric Spillsted, Bill Quinlan et al. Another world then guys.
Thanks JohnW – much appreciated background.
Cheers,
Tim – Mumbrella