measurement

Group M launches new global viewability standards 1

PRIA releases new measurement and evaluation framework for PR 2

Can multiplatform audiences transform the fortunes of magazines? 5

Facebook admits more metric problems

How to Ritson: A beginner’s guide to denial, dismissal & downplay 60

Facebook must guarantee independent measurement or face global marketer action warns AANA 2

Facebook admits more measurement errors in organic reach, video, Instant Articles and referrals 3

New Google boss calls for collaboration on cross-screen measurement as attacks on digital arise 12

Unruly launches Pulse to measure emotional engagement in videos

Influencer marketing platform Hypetap releases algorithm to measure Instagram influence

If mobile is the most important screen why are the ads so shit still? 21

Measurement is ruining your relationship with consumers 9

Burson-Marsteller boss: Clients must be encouraged to move away from equivalency as a PR measure 6

ESPN: Industry needs proper metric for online video to stop relying on ‘Frankenmetrics’

Outdoor measurement system MOVE updated as industry signals it is close to automation

IAB awards online measurement contract to Nielsen following tender process 8

My name’s Garmin, Forrest Garmin 1

Ogilvy PR launches measurement tool