Influencer marketing platform Hypetap releases algorithm to measure Instagram influence

Influencer marketing platform Hypetap has released its proprietary algorithm used to measure Instagram influence.

Hyptap says they have released the alogorithm, which they have used internally, due to the proposed changes to the Instagram algorithm.

Detch Singh, co-Founder at Hypetap, said: “Our criteria for accepting influencers on to the network isn’t as simplistic as having a certain number of followers. There is so much more to measuring influence and we’ve built tools internally to streamline our assessment process before someone sense-checks the data and makes the final call.

“With the recent proposed changes to Instagram we thought it would be worth sharing all of this with the Instagram community to see how their accounts stack up and how well their posts might perform. It also allows potential Hypetap influencers to assess their chances before applying for an invitation to the platform.”