Facebook admits more measurement errors in organic reach, video, Instant Articles and referrals
Facebook has admitted to a slew of errors in some of its metric reporting after admitting in August it had been vastly overestimating its video view lengths.
The social media platform has now admitted to at least four more miscalculations of metrics it uses to measure how content performs.
While these issues may not have impacted the amount spent by marketers or media companies on the platform directly, they may have helped to influence decisions around overall spend by skewing campaign outcomes.
“will be 33% and 55% lower ” So in fact, FB inflated their 7 day figures by 50% and more than doubled their 28 day figures..
Lol, you really have to wonder what other metrics they’ve “screwed up”
D’oh!
Why is this not the lead news story? The amount of money Facebook are taking in advertising and the level of “errors” is totally unacceptable. Do advertisers not care? They should! It’s fraudulent.
They’ve “fixed the issue”. The video “error” went on for two years. TWO YEARS!