Meat & Livestock Australia

MLA ad shows beef extremes 15

BMF takes lamb to the catwalk 15

It’s official: If you want good beef you’ll need to give out some sugar 4

MLA in winter push to cook the perfect roast

Forgotten the joke in your ad isn’t yours? Maybe you need some red meat 6

Vegetarian and chicken ads prove Sam’s lamb is still the one to beat on Australia Day 12

Does VB’s decline prove you shouldn’t kill a good tagline? 16

Mr Kekovich goes to the United Nations 20

Kekovich continues his US quest – and finds lamb condoms 2

Sam: Is-lamb is good

MLA launches TV ad with summer BBQ tips 4

Digest: Details dribble out on Nine’s digital channel; News Ltd’s pay wall plans; and the red meat ape. Plus spooky times at the AFR 1

BMF helps Laurie Lawrence with his winter casserole

Red blooded media planning

Will Laurie Lawrence do for beef, what Sam Kekovich has done for lamb? 1