MLA in winter push to cook the perfect roast

Tim Burrowes

April 7, 2010 7:30

Meat & Livestock Australia is launching a new TV ad focusing how to cook the perfect beef roast.

Fronted by its brand ambassadors swimming coach Laurie Lawrence and former Olympian Duncan Armstrong, the ad shows Armstrong using MLA’s Entice magazine to cook the meal.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.