MLA

MLA and Droga5, Mecca, Publicis Groupe and more supercharge Mumbrella360 agenda

‘Lamb can get ducked’: Luv-A-Duck challenges lamb as the Aussie meat of choice

MLA’s 2025 summer lamb ad drops 4

Campaign Review: ‘It’s let down by a bit of confusing storytelling’ – Better Cider, MLA, The Kids’ Cancer Project

Meat & Livestock Australia and The Monkeys plate up latest Aussie Beef campaign

BMF and ALDI sweep 2024 Australian Effie Awards

‘Nothing else delivers the same level of satisfaction’: MLA drops new campaign for Australian beef

Fairbairn brothers feature in MLA’s new Australian Good Meat social campaign

New MLA ad falls flat for baby boomers: YouGov 3

‘Lambassador’ Sam Kekovich fronts new MLA and Domino’s campaign

Enjoyed your holiday? Here are the big stories you’ve missed over the break

BOTW: Good morning, Boomertown – MLA’s lamb campaign shows a good strategy can work for decades

Boomers & lamb chops – don’t lump them all onto the same stereotyped BBQ plate

MLA bridges The Generation Gap in new summer lamb ad

Should brands celebrate Australia Day? If so, how? 7

New MLA campaign has ‘Un-Australian’ Aussies unite over lamb BBQ 3

Taking it further than the trade pubs: PRing the MLA Lamb ad 1