Meat & Livestock Australia and The Monkeys plate up latest Aussie Beef campaign

October 16, 2024 3:19

Meat & Livestock Australia has expanded on its ‘The Greatest’ platform with its latest brand campaign for Aussie Beef, via The Monkeys, part of Accenture Song.

The campaign features two films – one focusing on the captain of a ship, and the other on an executive chef – that sees the aforementioned figures facing “‘The Greatest’ choice” of succumbing to the irresistible appeal of Australian beef .

The platform supports a plethora of materials, including 30-second spots for TV, online versions of the spot covering 15, 45 and 60 seconds, as well as out-of-home (OOH).

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.