BMF and ALDI sweep 2024 Australian Effie Awards

October 10, 2024 11:01

BMF and ALDI Australia have commanded the 2024 Australian Effie Awards, taking home three golds, two silvers, and two bronzes together, as well as the Effective Agency of the Year, Effective Advertiser of the Year, and the Grand Effie Awards.

Held at Sydney’s Doltone House with host and comedian Becky Lucas, Australia’s advertising community came together on Thursday night to celebrate marketing effectiveness and successful commercial outcomes.

BMF and ALDI’s submission ‘Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis’ won the night, as judges were blown away by the brand’s repositioning of a perceived weakness into a strength.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.