New report names the world’s top brands… including a notable Aussie company for the first time

International brand consultancy, Interbrand, has released its latest Best Global Brands report, which features an Australian company for the first time ever.

This year’s report coincides with Interbrand’s “quarter of a century of brand valuation analysis”. Overall, the company’s research found that “short-term financial gains” can be attributed to performance marketing tactics, but “a lack of investment in long-term brand strategy” has resulted in the best global brands holding “at least $US3.5T of unrealized value” – a $US200B loss in revenue.

Regardless, the most valuable brands worldwide have amassed a cumulative value of $US3.4T, indicating a 3.4x increase from $US988B since Interbrand published its first ranking.