Aldi Australia comes to terms with shoppers seeing others to fulfil their list
Aldi Australia has launched its first brand campaign for 2023, positioning itself as the first shop Australians visit for groceries, via its creative agency BMF.
In the 30-second spot, a customer is seen with one last grocery item on her list after shopping at Aldi, to which the cashier said, “it’s cool” if she has to get it in another supermarket.
Personal opinion, I like the concept but I don’t like the execution. It could have been delivered differently.
It’s misleading advertising. There was not a queue of 26 shoppers lined up at the register.
Aldi. Good Different.