Fairbairn brothers feature in MLA’s new Australian Good Meat social campaign

Content creator brothers Jaxon and Lachlan Fairbairn have partnered with Australian Good Meat, a Meat & Livestock Australia (MLA) program, to share positive messaging around the red meat industry.

Known for their humorous takes on a wide range of topics, the brothers, who have 1.71 million subscribers on YouTube and 1.7 million followers on TikTok, visit four red meat production properties to showcase how producers care for their livestock and the environment.

 

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.