It’s official: If you want good beef you’ll need to give out some sugar

Tim Burrowes

May 16, 2010 7:11

So here’s what I learned from advertising this weekend:

Butchers are sexual predators who give you substandard produce unless you flirt with them.

And that’s what Meat & Livestock Australia recommends.

Thanks, Meat & Livestock Australia – I never knew that advertising could be so informative.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

Victoria Hughes 17 May 10

Nothing wrong with flirting with the butcher……….

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SHG 17 May 10

Sweet zombie jesus, are they using Verdana in a print campaign?

EYES. GOGGLES. NOTHING.

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Belinda 17 May 10

And can someone tell the copywriter that verbs need to agree with numbers – i.e. there ‘are’ two ways…. That said, I do love flirting with the butcher, and in fact, I suspect even my husband enjoys it. (Flirting, not watching me flirt).

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Tom Dodson 18 May 10

hah sweet zombie jesus… love it. Easter is always Zombie Jesus day in my household… when he rose from the dead to terrorise the living 🙂

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