media transparency

The inquiry into media agencies and the ad tech market: What you need to know

Media agency model ‘in crisis’ 5

‘Whole industry has lost its way’, says PHD CEO Mark Coad 2

Digital advertising chain so broken it needs regulation 1

‘Entirely transparent media agency’ Avenue C launches 16

Ignore the hype – transparency is a non-issue 7

PR agencies told to swoop on clients while media agencies are weak 2

HCF brings digital media in-house amid growing transparency debate 7

International and local speakers tackling transparency at Mumbrella360

The programmatic debate is simplistic, naive and just plain wrong 6

Clients are taking media in-house because they understand their own business better: HCF marketer 7

Trinity P3 announces transparency as top trending market topic of 2016 1

Facebook must guarantee independent measurement or face global marketer action warns AANA 2

Maxus global CEO admits media agency standards have not been good enough 3

Media agencies and their numerous conflicts of interest: a recipe for disaster 9

Lack of media transparency is also an issue in Australia. Yet many still ignore it 3