Media agency model ‘in crisis’
Media agencies have never been in as much trouble as they are right now, with “five or six perfect storms” converging on the industry and threatening its longevity, former Pernod Ricard, Heineken and Nokia marketer Afdhel Aziz has warned.
He said the lack of action from brands and media agencies in response to the Cambridge Analytica debacle essentially tells consumers “We as brands are fine with this abuse”.
Afdhel Aziz (right) on stage with Angus Keene, Twitter’s sales director
That was a short article, was there more to this? The point i’m getting is that people need a reason to believe their work matters. For myself, working on at least one project that isn’t temporal and has longevity matters. Working on only great things that are great for a short period of time and then disappear, like 99% of ad campaigns, can be disheartening. The people that survive this take the approach to work like Buddhists and their Mandala.
” … agencies need to “exert a moral authority” and take a stand against malpractice ”
They can’t exert what they don’t have.
Old mate needs to spend some time in an actual media agency. So tired of this soundbitey bombs being thrown in a cushy speaking gig, with such little substance. Understand that facts before trying to make a headline.
I’ve read about the Cambridge Analytica scandal, and I’ve written about it, but really it is a Facebook betrayal. A massive betrayal of consumer trust. As trust is such a vital component in consumer relationships with brands and their messages, I am also stunned more advertisers aren’t calling time on Facebook.
….but what if there were more to agencies than crappy, 4sec preroll?
….what if naive 22yr olds didnt control $5mill budgets?
Would the world simply… implode?