Media

Bushfires drive news audiences 2

Tempest loses out as Carsales goes in-house

Nine wins first day as bushfires drive viewers towards news coverage 1

Vodafone and 3 merger puts pitches in question 5

TODAY’S PAPERS: Fires, Hulu and gang warfare between Seven and Nine 1

REVIEW: How the TV networks covered the fire disaster on the first night of ratings season 4

Former Nine newsreader Brian Naylor feared lost in fire disaster 1

GUEST POSTING: Despite Murdoch’s woes, shifting from print to web won’t save newspapers 10

DR MUMBO: TV channel’s ad break howler; meet “Heidi” in person; Why are News Ltd ads on a pirate site? 3

TODAY’S TRADE PRESS: Times tough as branding agency sacks its barista; Clear Blue Day founders depart; Ninemsn puts axe to mobile and video sales teams; the News Corp profits plunge 3

AdNews editor Sophocleous quits; agency of the year shortlist revealed 3

Naked publishes names of the journalists it hoaxed 56

Solid debut for Ten’s Life on Mars but Seven wins the night 2

Senior hire as branded content firm gears up

EXCLUSIVE: “Despite Naked’s survey, their Witchery campaign was a social media failure” 19

Radio body warns advertisers: stick with it or your competitors will jump in 2

Seven wins the night, led by Today Tonight

TODAY’S PAPERS: To be green, use blue; it’s all about smaller packaging; PR and company duties