TODAY’S PAPERS: Fires, Hulu and gang warfare between Seven and Nine
The Australian:
Today’s media and marketing section of The Oz leads with the story of how old and new media rose to the bushfire disaster, focusing on the work of ABC 774 Melbourne.
Meanwhile, veteran crime journalist Gary Hughes has a memorable first person piece on the newspaper’s front page in which he vividly tells of his own family’s close escape as they fled their burning home. It would be no surprise if it won him another Walkley Award.
An intriguing line about the online TV service Hulu is buried in an opinion piece by commentator Louise McElvogue. Writing in the Oz, she says: “A Hulu delegation visited Australia last year to sound out broadcasters about a local launch.” Since NBC and News Corp launched Hulu in the US in 2007, it has revolutionised viewing habits.
That commercial is full on and very hard hitting. Effective, I think.