McCann Erickson's Mark Pollard on the psychological secrets of Ikea: "I laugh at this every time I put my foot on the escalator: how can they be so blatant about this? A walled garden - this sort of behaviour (forced rope-in) would make us despise a company like Telstra... but Ikea...
GOODLINX: The truth about Ikea, Lara Bingle's shoes and Nine's viral clips