GOODLINX: Sorrell starts blogging; why market share is meaningless; how to market a chick flick to men; when Google went ga-ga
It looks like Sir Martin Sorrell, really has fallen in love with social media. The WPP boss has been blogging from the Davos economic forum. The length of the queues are the main insight he’s been able to offer so far.
Neil Thackray – briefly the CEO of Industry Standard’s doomed European launch and a former publisher of Media Week and Press Gazette in the UK – on why market share is irrelevant in online business publishing:
“Business magazine sales people have spent most of their working lives pursuing something called market share. Their boss will laud them with praise if their measured market share increases at the expense of their competitors. This is of course nonsense. The measure used is based on counting ad volumes and incentivises the sales teams to build volume at the expense of profit.”
The marketing conundrum of how to persuade men to go with the girlfriends to see a chick flick is tackled by the makers of He’s Just Not That Into You (hat-tip: Banner Blog):
That definitely is an “anti-trailer.” If any guy saw that there video, there’d be no way he would go and see the movie. It kinda put me off too so had to go and source the original trailer to see what it was all about.
As for google blacklisting the entire internet… I’m glad I wasn’t doing any work at the time or it would freaked me out no end!
Love that anti-trailer for ‘He’s just not that into you’! Passing it onto friends already – success!
On the other news of Martin Sorrel blogging, this guy’s hardly the first in the industry to be doing so. My former employer Edelman’s CEO Richard Edelman has been attending WEF for a number of years, and for just as long has maintained a daily blog “6am”. Insights on the industry and in the case of WEF, annual updates and summaries of the implication of the discussions and decisions made at the event on client industries, stakeholder trust and communications.
The fact Matrin’s blog is being hosted on FT Online says more about the newspaper jumping on the Web 2.0 bandwagon (thought UK media has done it much better than AU newspapers and the like) than it does about him being a social media afficianado (let’s be honest, they would have pitched him and set this up through WPP’s corp marketing division…i’ve been in PR long enough to know how this works). Or maybe i’m just cynical.
Hi Sarie,
And the other, perhaps most vital, point on the Sorrell blog is that it just isn’t very good. Three postings, none of which gave any insights.