TODAY’S PAPERS: Myer’s mega spend; is Naked lying again?; Haymarket treads water; Today Tonight offended by bad journalism
It’s been a mere seven weeks’ holiday for the daily papers’ media and marketing sections, but they’re back today.
The Australian
Simon Canning has the biggest story of the day, with the news that Myer has developed the sort of advertising initiative that anyone in the industry would love to hear – a recession-busting doubling of its marketing budget of the next three months.
“Project Bullseye” is what Canning describes as “one of the most complex and ambitious marketing initiatives ever adopted by the retailer”.
