GOODLINX: The truth about Ikea, Lara Bingle’s shoes and Nine’s viral clips

Tim Burrowes

February 4, 2009 3:05

McCann Erickson’s Mark Pollard on the psychological secrets of Ikea:

“I laugh at this every time I put my foot on the escalator: how can they be so blatant about this? A walled garden – this sort of behaviour (forced rope-in) would make us despise a company like Telstra… but Ikea get away with it.”

Naked’s Adam Ferrier on the truth about Lara Bingle’s shoes:

“Iwould love have heard her say the truth, something along the lines of, ‘They’re Louis Vuitton. I love the way they are extremely expensive and not everyone can afford to own a pair. They help me feel more important, and part of an elite crowd of people. I feel a little insecure at black tie functions and they help me feel like I belong’. Comfort obviously has nothing to do with it.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.