In this series, senior media buyers review each network’s 2021 upfronts presentation, weighing in on what they got right, what they missed, and how the virtual events stack up to the ‘real life’ versions. Yesterday, Seven was the last of the three commercial networks to present its vision for next year.
Seven was the best upfront of the lot according to one exec, but are there too many singing shows? Media buyers review 2021 upfronts
