PHD tops new business rankings for 2016 thanks to VW win
The PHD Network has claimed the top spot on a new business ranking for 2016, with the agency raking in $2.6bn in new business globally last year thanks to the global win of Volkswagen in June.
The New Business Barometer, produced by research company COMvergence, examined more than 900 major media pitches and moves completed last year at a global, regional or local level across 12 countries: USA, Canada, Mexico, the UK, Germany, France, Italy, Spain, Russia, India, China and Australia.
PHD topped the list thanks to the global realignment of car manufacturer Volkswagen which shifted its business from Mediacom to PHD.
