Social media agency Society names Simone Blakers as MD eight months after last boss left

New Society boss: Blakers

IPG Mediabrands has finally found a new boss for its social media agency Society, taking Simone Blakers from Rapp DDB to be its managing director.

The agency has been without a leader since Nicola Swankie departed in July of last year. Swankie had taken the role after David Fairfull made an 11th hour decision to remain with rival agency We Are Social last June, having accepted the MD role with Society the previous April.

Blakers joins from DDB’s digital agency, Rapp, which she has led for almost four years. Prior to that she headed M&C Saatchi’s digital shop, Mark, for two years, and has also had stints at GPY&R in Sydney and Euro RSCG and Ogilvy One in London.