Suzie Shaw joins We Are Social as David Fairfull opts to remain with agency
Shaw
We Are Social has appointed former Host managing director Suzie Shaw as managing director, also revealing out-going managing partner David Fairfull has chosen to remain with the agency.
Shaw replaces Julian Ward who left the agency in mid-April. She joins the agency after leaving Host in February after just over four years. Previously she was the client services director for TBWA London.
Speaking to Mumbrella We Are Social co-founder Nathan McDonald said: “One of the great things about Suzie is she has wide-ranging experience across integrated and creative agencies and at Host there was quite a focus on digital.
Congrats Suzie. Terrific hire for We Are Social.
whichever Mumbrella intern thought they were clever by pointing out that Suzie only had 49 Twitter followers has a lot to learn about management and leadership
i’d suggest she’s there to address the kind of blinkered Gen Y thinking that mgt in such an agency have to drink the social media crusade
i’d suggest Suzie will be valuable because she’ll tell them to stop talking about it as the second coming of Christ and to stop saying absurd things like “don’t get left behind”
she would better understand the very limited role that social media marketing plays in the overall mix