Royal Australian College of GPs aim to highlight importance of a good GP in new campaign

The Royal Australian College of General Practitioners has launched a campaign in an effort to increase public awareness of the importance a GP plays in a family’s life.

The campaign, created by The Shannon Company, tracks the lifecycle of a “good GP” and his relationship with a couple as they move through life, and its various health challenges.

At the heart of the campaign is a two-minute long TVC to be shown in cinemas. This is supported with 30, 60 and 90 second ads, posters in GP practices and digital.

https://youtu.be/VD_xh428Fq0