metrics

Some of Mark Ritson’s claims around media are ‘dangerous’ says media agency exec 31

Cracking the podcasting metrics vault could unlock billions 1

‘No-one will believe data for the next five years’: Mark Ritson urges marketers to focus on results 9

Podcasts: monetising a misunderstood media beyond direct response advertising 6

Zombie metrics: why Australian cinema just won’t stay dead 7

Programmatic needs more transparency, and publishers need to think viewability argues panel 3

EMMA announces new engagement metrics

Guardian confirms masterclass line up for Australia 3

The PM’s favourite blogger and the lingering death of AVE on the agenda at CommsCon 3

Old media brands are the most successful on Facebook 2

Why PR metrics are as much use as a chocolate Karl Stefanovic 60

ABA web audits continue to grow 16

Masterchef site delivers nearly 9m video views (and next series starts shooting in three months) 1

Measure and learn