The PM’s favourite blogger and the lingering death of AVE on the agenda at CommsCon
The final two sessions of this Thursday’s CommsCon conference programme have been announced today with discussions covering blogger engagement and authenticity, and research, ROI and measurement.
Less than 15 places are now left at the event, which is likely to sell out before the end of today.
The blogger session, moderated by Mumbrella journalist Nic Christensen, will include examples of getting blogger outreach wrong, a case study on what made Hamilton Island’s Instameet project so successful, and insights from blogger Eden Riley.
Riley was last year named Australia’s best blogger. This week Riley made headlines after being courted by Prime Minister Julia Gillard including a 20 minute interview.
Has anyone ever read that blog?
She doesn’t even work with any brands! What insights will she be sharing about really working with brands? That will be scintillating.
Hi Huh?
It isn’t just brands who seek to influence bloggers. Who do you think devised the strategy that led to Eden getting the sitdown with the PM. My suspicions is that a communications professional was involved…
Cheers,
Tim – Mumbrella
Hi Huh?
Eden has been working with brands since her sponsorship to America two years so. She is also at the forefront of blogging trends in Australia right now. Until recently, she was represented by a Talent Agency. She knows quite a bit about it Huh. And your sarcasm is ordinary. Be clever!