Mindshare

Kellogg’s and Ford sponsor Farmer Wants a Wife 1

Huggies offer babies the best seat in the house

TV audience measurement – why big isn’t always beautiful 16

Mindshare hires Simon Chard from OMD

Kellogg’s Crunchy Nut discards TV for path-to-purchase 12

Mumbrellacast: John Petropoulos | Barter | Logies leak | Cannes Film Fest | Ryan Shelton’s Dare | The Voice

Tribal Fusion hires Mindshare ex-head of digital Nikki Retallick 3

Ben and Jerry’s random acts of kindness ‘moovement’ 1

Unilever campaign sees soup dispensed from billboards 7

Bruce Mundell departs Mindshare after over a decade for Eye 5

I carried a watermelon… 16

Rexona uses hashtag for F1

Mumbrella reveals media agencies to be featured in book

Prada to launch new phone in Australia in April

Mindshare’s Cathie McGinn moves to Mumbrella 26

Kellogg’s in hunt for new marketing director

HSBC launches summer offensive with the line ‘Let’s Bankercise’ 18

The emperor’s new fragrance: Old Spice’s campaign failure 43