Mindshare

What every social media expert needs: non-explosive handcream 2

Telstra: We pulled out of Second Life to follow our customers 14

Huggies refreshes ‘Hugs’ brand campaign 4

Kimberly-Clark takes low-key approach in latest feminine hygiene product launch

Unilever reappoints Universal McCann following global media review

Fidelity Communications announces first win 2

Ben Shepherd to move from Maxus to Sound Alliance 9

Kraft’s $21.1bn bid for Cadbury puts agencies on alert 7

Time to make a Christmas card video 4

Why isn’t WPP scary in Australia? 27

Bellamy Hayden, Universal McCann and PHD have most to smile about at MFA Awards

Nick Waters to replace Patrick Stahle as Aegis regional CEO

Is Mitchells becoming more media reseller than agency? 2

Mindshare signs up for social media monitoring 13

Agency challenges delays in launch of outdoor measurement tool Move 8

STW stays positive despite reduced profits and asset writedowns

How much hospitality should media agencies be offered? (And how much should they accept?)

GOODLINX: Campaign Grief, Clinique mess it up, the new Cadbury’s ad