In this cross-posting from The Conversation marketing lecturer Gavin Lees examines whether ARN's rebranding of Mix 106.5 will help Kyle and Jackie O retain their enormous 2DayFM audience. ARN’s poaching of Kyle Sandilands and Jackie Henderson (known an Jackie O) to host the breakfas...
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KIIS goodbye to Mix FM as ARN rebrands, takes it to Austereo