mobile advertising

Mobile gamers would rather watch ads than pay for in-game currency

Google introduces new ad units to mobile search, YouTube and its Discover application

Video advertising on mobile has higher sales impact than other devices, Think TV study suggests 1

Mobile programmatic video platform InMobi acquire AerServ

Location service Blis launches new Smart Trends tool for mobile marketing

Long form works best on mobile if you grab the audience early, says Google director 2

IAB digital quiz highlights industry’s knowledge gap in mobile advertising 3

Uber sues Dentsu agency over allegations of fraud and negligence

Australian advertisers are getting mobile video all wrong

Mobile advertising has ‘a case of the sniffles’ as brands figure out relevance: Pubmatic boss

Global Internet advertising spend closing in on TV as marketers continue to switch focus

Who will buy the Apple Watch and when? 9

Cookies ‘fundamentally flawed’, says Facebook as it rolls out Atlas ad serving platform 5

Mobile and video ads continue growth, says IAB

Mobile marketing ‘where desktop was in 1999’ admits AdRoll’s head of mobile growth

New division of Snakk Media to handle mobile advertising for ESPN

Yahoo!7 appoints Appsnack head to lead mobile strategy and advertising 5