Mobile marketing ‘where desktop was in 1999’ admits AdRoll’s head of mobile growth

The head of mobile for retargeting advertising firm AdRoll has said mobile advertising today “is where desktop advertising was in 1999”, urging more businesses to rethink their strategies to be “mobile first, but not mobile only”.

US-based head of mobile growth Ben Witte is in Australia to launch a new technology AdRoll claims will end marketers’ struggles with mobile advertising and allow them to target consumers across multiple devices.

Speaking to Mumbrella Witte claimed its new ‘cross device’ technology will solve problems of brands not being able to get in front of consumers on mobile, allowing them to track consumers and reach audiences whatever device they are using.