Video advertising on mobile has higher sales impact than other devices, Think TV study suggests

Video advertisements viewed on mobile devices have a higher sales impact and are more likely to grab a consumer’s attention, new findings from a Think TV commissioned study suggests.

Conducted by professor Karen Nelson-Field, latest edition of the Benchmark Series was conducted to compare sales impact and attention generated by video ads on mobile devices, for Facebook YouTube and television.

The study indicated mobile viewing had a positive impact on sale and attention for those brands which had video advertisements running on Facebook, YouTube.